Denim for Two
The Sisley SS25 Campaign is a tribute to the brand's stylistic heritage, as told through a story of hedonism and attraction between two cohorts, set in a mansion in Cannes.
“We have been making jeans since 1968 and every pair is designed to be lived in”. This is the opening statement of the manifesto guiding the new Spring Summer 2025 Campaign. Two protagonists, a 100% denim story. Swedish model Simona Kust, who debuted with Yves Saint Laurent, and American model of Brazilian origin Raphael Diogo, with a background in Jiu-Jitsu, embody the duality of Sisley denim: strength and sensuality, modernity and timeless charm.
The campaign is set against the backdrop of Villa Green Galaxie in Cannes, a 1960s glass and steel architectural masterpiece overlooking the sea. This location brings the brand back to France, where it all began. An emblematic setting where modernity interacts with nature, echoing the theme of duality.
The intimate and radiant photography is the work of Sebastián Faena. An Argentine director and photographer born in 1990, Faena has collaborated with some of the most renowned fashion publications, including Vogue Italia, Harper’s Bazaar, Vanity Fair, and V Magazine, offering a perspective that captures fashion and, above all, the stories woven into it.
BEHIND THE SCENES
