![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwb831e70b/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_01.jpg)
The art of self-confidence
Suggestive and dramatic, intimate and bold, the new Spring Summer 2023 campaign gives voice to Sisley’s heritage, through the authenticity and freshness of the two leads: Iris Law and Xavier Serrano. Drew Vickers’ shots are seductive snapshots capturing moments of play, attraction and complicity.
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwb831e70b/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_01.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwae6cf804/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_02.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwe1234c30/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_03.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwff63be0b/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_04.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwa860d92e/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_05.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw7d147e50/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_06.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw18282450/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_07.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwa13426b2/01-REDESIGN/WORLD/ss23-campaign/laws-of-attraction_08.jpg)
The campaign’s contemporary aesthetics and the new SS23 Collection’s pieces are the narrative elements in an unfiltered, spontaneous and bold story. Control is a pleasure, not taking yourself too seriously is even more so.
Laws of Attraction hits the city
To launch the campaign as a cross-media approach chosen to transform Milan into an open-air art gallery. On Monday, 20 February, during the party-event in the Central Station’s Tunnels, guests will be able to see a two-meter sculpture depicting Iris Law lying on a limousine. In the days following, the sculpture will move through the streets of Milan, up to Piazza San Carlo, bringing Sisley’s laws of attraction to the city’s public: a special opportunity to closely observe the details of the work created by Italian craftsmen.
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwd470e4a5/01-REDESIGN/WORLD/ss23-campaign/statua-01.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw61119fee/01-REDESIGN/WORLD/ss23-campaign/statua-02.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw4f1aaf1b/01-REDESIGN/WORLD/ss23-campaign/statua-03.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw362608c9/01-REDESIGN/WORLD/ss23-campaign/statua-04.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwcdbf2b67/01-REDESIGN/WORLD/ss23-campaign/statua-06.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dwf17c0533/01-REDESIGN/WORLD/ss23-campaign/statua-07.jpg)
![](https://world.sisley.com/on/demandware.static/-/Library-Sites-SisleySharedLibrary/default/dw13aeb46c/01-REDESIGN/WORLD/ss23-campaign/statua-08.jpg)