THE UNDYED PROJECT

The future is now. The Undyed project starts from the contemporary and looks forward, offering a selection of pieces made with natural fibers that do not undergo any dyeing process.
Undyed, meaning “not dyed,” is the name of a sustainable collection that begins with denim, a key category for Sisley as well as the basis of its heritage, to enhance the concept of authenticity and awareness: fashion without filters, like the lifestyle that inspired it.

In addition to denim canvas in 100% organic cotton, sweat, linen and viscose are the fabrics chosen for a relaxed and essential style, alternating between cropped models, fraying, raw cuts and leisurewear inspiration.

The launch campaign for Undyed was born from the collaboration between Sisley and Fabrica, a center of creative excellence and hotbed of talents: the pretext is a day trip to tell a story about freedom, escape and fun, highlighting values like sustainability, authenticity and inclusiveness, rooted in the brand’s DNA and carried forward in every Fabrica project.

Sisley will continue to collaborate with creatives under 25 that Fabrica welcomes from all around the world, involving them in new communication projects.

THE UNDYED SELECTION

Credits:
Guilherme Vieira (Creative Director)
Laura Sans (Video)
Lorenzo Mariotti (Video Assistant)
Bobbi Fay (Photo)
Evelin Mazzarro (Styling, MakeUp & Model)
Biole Park Chae (Model)
Tom Heath (Model)

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